According to a study by online travel platform Ixigo, ecotourism is gaining popularity as people look to escape offbeat locations in search of fresh air, especially during festivals. The data reveals that queries for ecotourism are on the rise, witnessing y-o-y spike of 25%.
The data also showed that 38% people are travelling alone, while 32% are travelling with their families to escape the festive season pollution. The study also reviled that there has been a growing demand for eco-lodges, jungle lodges, natural habitats, eco-friendly accommodation as well as offbeat destinations.
Himachal Pradesh, Uttarakhand, north-east states, Kerala, Madhya Pradesh, Maharashtra, Karnataka and Tamil Nadu have witnessed the maximum growth in eco-friendly lodging and accommodations.
“About two years ago, the demand for experiential stays, ecotourism and staycations was increasing mainly among expats and foreign tourists. But, the scenario has now changed completely,” ixigo CEO and co-founder Aloke Bajpai said.